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Approach

The auditcomes beforethe pitch.

Everything is reported against one number: discovery sessions booked.
First
Marketing Assessment
Then
The Foundation
Every month
The Growth Engine
CRM Construction and Development website pages shown side by side
Delivered workCRM Construction & Development, page system

Where it starts

The firm in the room and the firm online are not the same company.

Handll Marketing is the marketing department a real estate or construction firm would otherwise have to build, delivered as one accountable team.

The order of work

Assess, build,then run.

Every engagement is proposed individually after we hear the scope. A partner replies the same business day.

  1. 01First

    Marketing Assessment

    Every engagement opens with a written assessment: findings on your website, social, brand, search and paid activity, a recommended configuration, and a fixed budget in writing before anything starts.

  2. 02Then

    The Foundation

    Brand identity, a website that does its job, and the tools that turn visitors into conversations.
    • Brand identity
    • Website design & build
    • Lead tools on the site

  3. 03Every month

    The Growth Engine

    Social media, founder-led LinkedIn, outreach, SEO and AI search, local search and paid ads, run every month.
    • Social media
    • Founder-led LinkedIn
    • Outreach
    • SEO & AI search
    • Local search
    • Paid ads

One number

One number,reported every month.

Work is measured on enquiries and discovery sessions booked, not likes, impressions or vanity metrics.

The number

Discovery sessions booked.

  1. 01

    A department, not a person

    Brand, website, social, search, paid, video and LinkedIn covered by one accountable team.

  2. 02

    Working from month one

    The first deliverables ship in the first month, not after a long onboarding.

  3. 03

    The whole chain

    Every channel points at the same place, so the website, the posts and the ads add up.

  4. 04

    Built for this industry

    Long cycles, high values, relationship-led deals. We work the way real estate and construction buy.

The alternatives

What firmstry instead.

This describes most successful firms, not badly run ones. Marketing gets done between other things.
  1. 01

    Hire one marketing person

    Where it breaksOne person cannot cover seven disciplines, takes months to ramp, and leaves when they leave.

  2. 02

    Carry on as is

    Where it breaksGrowth stays capped at the partners' own network.

  3. 03

    A generalist agency

    Where it breaksOne channel at a time, and no feel for how this industry buys.

  4. 04

    Whoever has time

    Where it breaksNo strategy, and it stops the moment the office gets busy.

Start here

We read yoursite first.Then we talk.

Book a discovery session

A partner replies the same business day.

Not ready to talk? Two free tools:

Handle more. Grow smarter.

Red Bank, NJEastern time2 Bridge Ave, Suite 324Proposed individually, after we hear the scope